John B. sent along this pick that Thomas Sevcek snapped on one of the first Virgin America flights. The lighting on their newest fleet changes throughout the flight and corresponds with the time of day. Calm lavender for dusk and pink highlights during the day. Color-tinted windows to complete the effect. Definitely a stark contrast to the status quo of domestic flight.
Other innovations include full gadget connectivity at each seat (wireless coming soon they say) and a no cash policy. You can even Instant Message other passengers on the flight.